Rhythm and Joy Festival
3,000 attendees, 2014-2015: SNAP was engaged for two years to produce years the Rhythm and Joy Festival held in Woodland Hills, CA, a one-day sustainable music festival that featured over 15 musical acts including name entertainment; 50 sustainable product vendors; and 16 organic, vegan, vegetarian, and gourmet food vendors. SNAP managed all logistics, the site and budget for the event. We identified, negotiated and oversaw all vendors over a 5 acre park. SNAP identified and fulfilled all sponsor activations. SNAP contracted with all talent, negotiated pricing and rider requirements and worked with client to develop event program. We created and managed the budget. We also created all site plans as well as developed and managed all critical path timelines. We worked closely with the City of Los Angeles to create recycling program on-site and with the Park District for all site services. In addition, we conducted a successful press campaign for the event which included the development of the press strategy and social media strategy, wrote and disseminated all press releases, secured all interviews and wrote event script. As a result, SNAP raised awareness, revenues and increased attendance 100% from the previous year as well as managed costs to realize a 20% profit over previous years.