South Coast Air Quality Management District
500 attendees, 2014-2017: The South Coast AQMD engaged SNAP Productions to develop and produce its MLK Day of Service Town Hall, which is now an annual event. SNAP was responsible for event design, event logistics and management, site selection, event program, talent booking, public relations and outreach. We identified and negotiated keynote speakers such as Donzaleigh Abernathy, daughter of civil rights leader, Ralph Abernathy, Mayor Willie Brown and May May Ali, daughter of “The Greatest”, Muhammad Ali. We also bring in noted celebrities to present their reflections of Dr. King, including Denise Nicholas, Wren Brown, Courtney Vance and William Allen Young, as well as secure entertainment in line with the theme. We oversee all functional areas including floral design, food and beverage, audio visual production, site logistics and transportation. We also handle outreach for the event, develop collateral materials and forge relationships with area churches, to bring constituents to this free event. In addition, SNAP creates media strategy for the event, writes and disseminates press releases, conducts media relations and schedules interviews, which has resulted in high media recognition for the SCAQMD and the event.