The Los Angeles Marathon 5K Run/Walk
5000 Participants, 1997-2009: For 13 years, SNAP worked with the Los Angeles Marathon, first as producer for the PacifiCare Senior Walk and, for the last ten years, as race director/producer and publicist for the 5K Run/Walk. As race director/producer, SNAP was responsible for creating race applications, maintaining the runner and volunteer data base, designing the race course, and managing a corps of over 125 volunteers and staff people. Our services also include production of the 5K which includes, but is not limited to permits, vendor sourcing and negotiations, liaising with LAPD, DOT, LAFD, Metro, the Mayor’s Office, Streets and Sanitation, Public Works and other city agencies in coordinating services for the run, identifying media partners, and developing strategic promotional partnerships, logistics, operations and a medical plan for over 5000 runners. In addition to aforementioned, SNAP also produced an entertainment segment the morning of the event, securing celebrity and local entertainment to perform for the runners and spectators at the pre- and post-race festival. We increased participation in this event by 100%.