Selected Case Studies
This is a small selection of recent projects. For a more complete list of SNAP projects, click here.
WisePause Lifestyle Tour
250 Attendees, 2019: SNAP helped launch this one-of-a-kind tour designed to help women aged 35-65+ get real answers from medical and functional medicine practitioners about hormones, perimenopause and menopause. We researched and identified event sites, medical and functional medicine experts on a range of topics from the ideal perimenopause and gut health to emerging therapies in both Los Angeles and Atlanta to produce events with over 25 speakers in each market in Ted Talk format. Additionally, SNAP produced the show, wrote event scripts, identified and secured vendors, created the website wireframe and content, provided all social media content, managed registration, identified partners, led the press initiative in Los Angeles to create a safe and informative space for women on a topic that has been whispered about, but never dealt with head-on until now. Plans are underway now for the 2020 tour.
Tavis Smiley Presents/TS Media
200 -20,000 attendees, 2001-2018: SNAP Productions has worked with The Smiley Group for over 17 years on a variety of projects. Most recently, in 2018 with only a 3 ½ week window, we produced a five-day, 5-city national tour entitled The Conversation: Women, Men and the Workplace where we were responsible for identifying sites, all production, logistics, researching, vetting and booking 20 panelists, developing national press lists, writing and disseminating press releases and conducting media relations for a national dialogue on workplace ethics and behaviors. In the fall of 2017, we produced and identified panelists for The Future of Higher Education tour, which addressed and sought solutions for the problem of low matriculation rates among people of color in colleges and universities and how higher education institutions must adapt to meet the changing needs of that demographic. We also developed all collateral materials and signage to complete the theme and key messaging. In the past SNAP has been responsible for overall event production, event management, show production, logistics, talent relations and public and media relations for Mr. Smiley’s live, high impact events for 2,000-20,000 attendees including BIT (Blacks in Technology and Building In-Roads to technology), State of the Black Union (Detroit, Miami and New Orleans) which was simulcast for C-SPAN and included two segments featuring 10-12 panelists on a variety of topics affecting the Black Community; the Talented Tenth tour where Smiley taps emerging leaders at five HBCU’s per tour; his Accountable tour, a 10-city book tour which included Town Hall meetings that provided opportunities for dialogue and methodology for individuals to hold their elected officials accountable for campaign promises made and emphasized ways participants can be accountable to themselves. Additionally, we created all program collateral materials, flyers and social media graphics to
be used in the 2017-2018 programs.
Los Angeles Trade Tech College Foundation
2018-present: SNAP was hired to help brand the Foundation’s efforts in supporting its students through a new model mandated by the State which requires schools to meet all needs of the students—to tackle issues such as homelessness, foster care, food scarcity and a number of other issues that the student body experiences. Besides creating a newsletter for the Foundation as a way to stay in touch with funders and granters as well as developing its 2017-2019 Annual Report, SNAP has also conducted a public relations campaign and will continue to create op-eds, targeted articles and expand opportunities to communicate the mission of the Foundation to the student body, its stakeholders as well as the public at large.
Producer/Talent Procurement – Audio Book, 2016 and 2019 SNAP was selected to handle all marketing, PR events and promotions on behalf of the authors for their first book, Pruno, Ramen and a Side of Hope: Stories of Surviving Wrongful Conviction. SNAP developed the press and social media strategy, created all press releases, website content, pitched all local and national media and executed the logistics for a five-city promotional book tour. Additionally, we produced and secured talent for the Pruno, Ramen and a Side of Hope audio book, attracting such notables as Whoopi Goldberg, Bill Kurtis, LisaGay Hamilton, Ashley Judd and Wren Brown, among others. The audio book was nominated for an Audies Award in February, 2017. Since that time, we have initiated PR and marketing campaigns around their new non-profit, The Pruno Fund, and are producing a signature comedy fundraising show. We are also working on a new audiobook series where exonerees tell life stories and are securing talent deals now for narration.
Producer/Talent Procurement – Historical Video , 2018 The Regalettes selected SNAP Productions to produce their signature scholarship luncheon fund-raising gala, An Afternoon in White and their 60th Anniversary Gala. SNAP’s duties included event operations and management, hiring and managing all vendors, food and beverage management, program development, program book copy, script writing, A-list talent relations and negotiations to bring in name and local talent. We also managed a volunteer staff of 30, designed the event program to include scholarship recipients as well as implemented new technology to allow the Regalettes to raise more money through a texting campaign. SNAP secured proclamations for honorees from LA city officials. We create and manage all content on the group’s social media sites. In addition to the selection of honorees, we also produced an 11 minute video on the history of the Regalettes for their Diamond anniversary.
South Coast Air Quality Management District
500 attendees, 2014-2017: The South Coast AQMD engaged SNAP Productions to develop and produce its MLK Day of Service Town Hall, which is now an annual event. SNAP was responsible for event design, event logistics and management, site selection, event program, talent booking, public relations and outreach. We identified and negotiated keynote speakers such as Donzaleigh Abernathy, daughter of civil rights leader, Ralph Abernathy, Mayor Willie Brown and May May Ali, daughter of “The Greatest”, Muhammad Ali. We also bring in noted celebrities to present their reflections of Dr. King, including Denise Nicholas, Wren Brown, Courtney Vance and William Allen Young, as well as secure entertainment in line with the theme. We oversee all functional areas including floral design, food and beverage, audio visual production, site logistics and transportation. We also handle outreach for the event, develop collateral materials and forge relationships with area churches, to bring constituents to this free event. In addition, SNAP creates media strategy for the event, writes and disseminates press releases, conducts media relations and schedules interviews, which has resulted in high media recognition for the SCAQMD and the event.
Rhythm and Joy Festival
3,000 attendees, 2014-2015: SNAP was engaged for two years to produce years the Rhythm and Joy Festival held in Woodland Hills, CA, a one-day sustainable music festival that featured over 15 musical acts including name entertainment; 50 sustainable product vendors; and 16 organic, vegan, vegetarian, and gourmet food vendors. SNAP managed all logistics, the site and budget for the event. We identified, negotiated and oversaw all vendors over a 5 acre park. SNAP identified and fulfilled all sponsor activations. SNAP contracted with all talent, negotiated pricing and rider requirements and worked with client to develop event program. We created and managed the budget. We also created all site plans as well as developed and managed all critical path timelines. We worked closely with the City of Los Angeles to create recycling program on-site and with the Park District for all site services. In addition, we conducted a successful press campaign for the event which included the development of the press strategy and social media strategy, wrote and disseminated all press releases, secured all interviews and wrote event script. As a result, SNAP raised awareness, revenues and increased attendance 100% from the previous year as well as managed costs to realize a 20% profit over previous years.
100,000 Attendees, 2013: SNAP Productions was hired as a consulting firm for AEG to develop press, marketing and outreach strategies for the first-ever BET Experience at L.A. Live. The event spanned 3 days and not only included A-list concerts, but also a fan fest, health, wellness and beauty seminars, free music stages, a Taste of a Taste of Soul food pavilion, celebrity basketball games, a BET Lifetime Achievement exhibition at the Grammy Museum and film festival. SNAP was responsible for press release development and dissemination, all public relations and community outreach, pitching and working with celebrity talent for national and local features, coordinating press conferences, press opportunities and booking talent for all local and on-site news features. SNAP also worked top of the red carpet for the BET Awards, the #1 most watched award show on cable TV and handled back stage interviews by on-air talent.
The Los Angeles Marathon 5K Run/Walk
5000 Participants, 1997-2009: For 13 years, SNAP worked with the Los Angeles Marathon, first as producer for the PacifiCare Senior Walk and, for the last ten years, as race director/producer and publicist for the 5K Run/Walk. As race director/producer, SNAP was responsible for creating race applications, maintaining the runner and volunteer data base, designing the race course, and managing a corps of over 125 volunteers and staff people. Our services also include production of the 5K which includes, but is not limited to permits, vendor sourcing and negotiations, liaising with LAPD, DOT, LAFD, Metro, the Mayor’s Office, Streets and Sanitation, Public Works and other city agencies in coordinating services for the run, identifying media partners, and developing strategic promotional partnerships, logistics, operations and a medical plan for over 5000 runners. In addition to aforementioned, SNAP also produced an entertainment segment the morning of the event, securing celebrity and local entertainment to perform for the runners and spectators at the pre- and post-race festival. We increased participation in this event by 100%.