Portfolio

L.A. Marathon3

Los Angeles Marathon 5K Run/Walk

South Coast Air Quality Management District

South Coast Air Quality Management District

Regalettes

Regalettes

Rhythm and Joy Festival

Rhythm and Joy Festival

City of Chicago – Mayor’s Office of Special Events/Taste of Chicago - 2.5 million attendees – 1986-1988

Ginger Campbell, principal of SNAP Productions was General Manager of Taste of Chicago, a world class event. Responsibilities included oversight of production, programming, sponsorship, financial, operations, and public relations initiatives of the festival. Campbell solicited $1.8 million dollars in sponsorship monies for the event. She was also the Marketing Director for MOSE and developed sponsorship campaigns and solicited funds for the Chicago Blues, Gospel, and Jazz festivals raising more than $2 million dollars.

The Regalettes – 500 attendees – 2016-present

The Regalettes selected SNAP Productions to produce their signature scholarship luncheon fund-raising gala, An Afternoon in White and their 60th Anniversary Gala. SNAP’s duties included event operations and management, hiring and managing all vendors, food and beverage management, program development, program book copy, script writing, A-list talent relations and negotiations to bring in name and local talent. We also managed a volunteer staff of 30, designed the event program to include scholarship recipients as well as implemented new technology to allow the Regalettes to raise more money through a texting campaign. SNAP secured proclamations for honorees from LA city officials. We create and manage all content on the group’s social media sites. In addition to the selection of honorees, we also produced an 11 minute video on the history of the Regalettes for their Diamond anniversary.

AEG – BET Experience – 100,000 attendees - 2013

SNAP Productions was hired as a consulting firm for AEG to develop press, marketing and outreach strategies for the first-ever BET Experience at L.A. Live. The event spanned 3 days and not only included A-list concerts, but also a fan fest, health, wellness and beauty seminars, free music stages, a Taste of a Taste of Soul food pavilion, celebrity basketball games, a BET Lifetime Achievement exhibition at the Grammy Museum and film festival. SNAP was responsible for press release development and dissemination, all public relations and community outreach, pitching and working with celebrity talent for national and local features, coordinating press conferences, press opportunities and booking talent for all local and on-site news features. SNAP also worked top of the red carpet for the BET Awards, the #1 most watched award show on cable TV and handled back stage interviews by on-air talent.

South Coast Air Quality Management District – 500 attendees – 2014-2017

The South Coast AQMD engaged SNAP Productions to develop and produce its MLK Day of Service Town Hall, which is now an annual event. SNAP was responsible for event design, event logistics and management, site selection, event program, talent booking, public relations and outreach. We identified and negotiated keynote speakers such as Donzaleigh Abernathy, daughter of civil rights leader, Ralph Abernathy, Mayor Willie Brown and May May Ali, daughter of “The Greatest”, Muhammad Ali. We also bring in noted celebrities to present their reflections of Dr. King, including Denise Nicholas, Wren Brown, Courtney Vance and William Allen Young, as well as secure entertainment in line with the theme. We oversee all functional areas including floral design, food and beverage, audio visual production, site logistics and transportation. We also handle outreach for the event, develop collateral materials and forge relationships with area churches, to bring constituents to this free event. In addition, SNAP creates media strategy for the event, writes and disseminates press releases, conducts media relations and schedules interviews, which has resulted in high media recognition for the SCAQMD and the event.

Exonerated Nation –TBD attendance – 2016-present

SNAP was hired to launch and brand a new non-profit organization that provides job training, life skills and other forms of support for those who have been wrongfully convicted, as there is little state or federal funding to help these individuals as they reintegrate society. Our scope of work included the initial set-up of website content and website architecture, social media content, public relations, marketing communications as well as the development of a signature fundraising event to raise awareness for the issue of wrongful conviction.

Pruno Project – producer/talent procurement – audio book – 2016 and 2019

SNAP was selected to handle all marketing, PR events and promotions on behalf of the authors for their first book, Pruno, Ramen and a Side of Hope: Stories of Surviving Wrongful Conviction. SNAP developed the press and social media strategy, created all press releases, website content, pitched all local and national media and executed the logistics for a five-city promotional book tour. Additionally, we produced and secured talent for the Pruno, Ramen and a Side of Hope audio book, attracting such notables as Whoopi Goldberg, Bill Kurtis, LisaGay Hamilton, Ashley Judd and Wren Brown, among others. The audio book was nominated for an Audies Award in February, 2017. Since that time, we have initiated PR and marketing campaigns around their new non-profit, The Pruno Fund, and are producing a signature comedy fundraising show. We are also working on a new audiobook series where exonerees tell life stories and are securing talent deals now for narration.

Tavis Smiley Presents/TS Media – 200 -20,000 attendees - 2001-2018

SNAP Productions has worked with The Smiley Group for over 17 years on a variety of projects. Most recently, in 2018 with only a 3 ½ week window, we produced a five-day, 5-city national tour entitled The Conversation: Women, Men and the Workplace where we were responsible for identifying sites, all production, logistics, researching, vetting and booking 20 panelists, developing national press lists, writing and disseminating press releases and conducting media relations for a national dialogue on workplace ethics and behaviors. In the fall of 2017, we produced and identified panelists for The Future of Higher Education tour, which addressed and sought solutions for the problem of low matriculation rates among people of color in colleges and universities and how higher education institutions must adapt to meet the changing needs of that demographic. We also developed all collateral materials and signage to complete the theme and key messaging. In the past SNAP has been responsible for overall event production, event management, show production, logistics, talent relations and public and media relations for Mr. Smiley’s live, high impact events for 2,000-20,000 attendees including BIT (Blacks in Technology and Building In-Roads to technology), State of the Black Union (Detroit, Miami and New Orleans) which was simulcast for C-SPAN and included two segments featuring 10-12 panelists on a variety of topics affecting the Black Community; the Talented Tenth tour where Smiley taps emerging leaders at five HBCU’s per tour; his Accountable tour, a 10-city book tour which included Town Hall meetings that provided opportunities for dialogue and methodology for individuals to hold their elected officials accountable for campaign promises made and emphasized ways participants can be accountable to themselves. Additionally, we created all program collateral materials, flyers and social media graphics to be used in the 2017-2018 programs.

Rhythm and Joy Festival – 3,000 attendees – 2014-2015

SNAP was engaged for two years to produce years the Rhythm and Joy Festival held in Woodland Hills, CA, a one-day sustainable music festival that featured over 15 musical acts including name entertainment; 50 sustainable product vendors; and 16 organic, vegan, vegetarian, and gourmet food vendors. SNAP managed all logistics, the site and budget for the event. We identified, negotiated and oversaw all vendors over a 5 acre park. SNAP identified and fulfilled all sponsor activations. SNAP contracted with all talent, negotiated pricing and rider requirements and worked with client to develop event program. We created and managed the budget. We also created all site plans as well as developed and managed all critical path timelines. We worked closely with the City of Los Angeles to create recycling program on-site and with the Park District for all site services. In addition, we conducted a successful press campaign for the event which included the development of the press strategy and social media strategy, wrote and disseminated all press releases, secured all interviews and wrote event script. As a result, SNAP raised awareness, revenues and increased attendance 100% from the previous year as well as managed costs to realize a 20% profit over previous years.

Brotherhood Crusade – 800 attendees – 2007-2011

SNAP Productions functioned as show producer and publicist for the Brotherhood Crusade’s Walter Bremond Pioneer of African American Achievement Award gala. In this capacity, we solicited and negotiated name entertainment talent, negotiated rider agreements, produced all rider requirements, oversee all rehearsals, and coordinate sound, lighting, and audio visual vendors to produce the show. In addition, we wrote all event scripts, press releases, developed story ideas, identified media partners, secured interviews, and placed stories in local and national newspapers highlighting the event and the achievements of the organization.

iCare Foundation – 40 -1,500 attendees - 2007-2009

Legendary music producer/songwriter/artist Kashif created a foundation to benefit children in foster care. SNAP Productions was hired to produce several programs that including mentoring, educational development, music appreciation and athletics to enhance and enrich youth in foster care including the iCare Foundation 5K Walk for Foster Care, Mentorship Dinner Cruise and Celebrity Sports and Entertainment Camp.

iCare Foundation 5K Walk for Foster Care, Rose Bowl, July 26, 2008 – SNAP conceptualized, designed, implemented and managed this first ever event for over 1,500 attendees. Our responsibilities included: overall event logistics and management, course design, vendor procurement and negotiation, show production, program creation and distribution, outreach to local community groups for walkers and fund-raising support, registration management, talent relations and concert production SNAP developed a sponsorship deck and procured sponsors, developed a volunteer manual and worked with a team to secure volunteers, managed the volunteers initiative, as well as hired all crew and provided management support for the overall event. In addition, SNAP conducted all public relations efforts—wrote and distributed all press releases, conducted all media relations, secured radio and television interviews, identified and negotiated all media buys with print and electronic media and created all ad and PSA copy.

The Los Angeles Marathon 5K Run/Walk – 5000 participants – 1997-2009

For 13 years, SNAP worked with the Los Angeles Marathon, first as producer for the PacifiCare Senior Walk and, for the last ten years, as race director/producer and publicist for the 5K Run/Walk. As race director/producer, SNAP was responsible for creating race applications, maintaining the runner and volunteer data base, designing the race course, and managing a corps of over 125 volunteers and staff people. Our services also include production of the 5K which includes, but is not limited to permits, vendor sourcing and negotiations, liaising with LAPD, DOT, LAFD, Metro, the Mayor’s Office, Streets and Sanitation, Public Works and other city agencies in coordinating services for the run, identifying media partners, and developing strategic promotional partnerships, logistics, operations and a medical plan for over 5000 runners. In addition to aforementioned, SNAP also produced an entertainment segment the morning of the event, securing celebrity and local entertainment to perform for the runners and spectators at the pre- and post-race festival. We increased participation in this event by 100%.

The Las Vegas Marathon – 17,000 participants – 2006-2007

In conjunction with the LA Marathon, we also worked with its sister event, the Las Vegas Marathon for three years. This event boasted over 17,000 participants and SNAP’s role was to produce the runner’s start line as well as the finish line festival. In this capacity, we worked with local municipal agencies, entertainment, sponsors, merchant vendors and food vendors to create a spectacular start and finish for the runners. We were proud to work with a team that was able to, for the first time in the City’s history, shut down the Las Vegas strip for a marathon.

Ears are Burning, Children are Learning - 500 -1,600 attendees - 2002-2008

SNAP created a multicultural event, held in conjunction with National Children’s Book Week, to introduce children to the joy of reading. Children ages 5-12 and their caregivers attend the event annually. SNAP produces the event, identifies media partners and conducts public and media relations for the event. The format consists of: • Award winning published children’s authors (4-5) read from their books, • Child and/or adult celebrities (1-2) to read to children and talk about the importance of reading in their work • Screenings of short films which have been adapted from books • Performance segment (musical, dance, poetry) • Fine art and craft artisans (5-6) who help the children create book-related crafts • Walk around characters that dovetail with the books being read • Outreach to urban elementary and middle schools

California African American Museum – 25-5,000 attendees - 1996-2008

SNAP Productions was the public relations/event production and management/marketing agency of record for the California African American Museum. Our responsibilities: • Solicit marketing and media partners for museum programming and workshops year-round. • Design, write, edit and oversee production of “Museum Notes” a quarterly publication of the museum • Create, produce and manage a variety of workshop, symposia, special events and music concert series and events for the museum. • Create joint programs with other cultural institutions and organizations both locally and nationally. • Develop and disseminate all press releases on workshops, exhibitions, and programs which garnered a minimum of 2 million exposures per month through our efforts. • Research and purchase media including print and electronic ads in support of programming at the museum. • Update and maintain content on the Museum’s website.

In addition, SNAP created and produced two signature events at the museum – An Evening of Mystery (1996-2001) and Ears are Burning, Children are Learning (2002-2008) that were geared towards encouraging literacy for adults and children respectively.

Chicago Air and Water Show – 5,000 attendees– 1990-1993

SNAP created, designed and marketed corporate hospitality packages to corporations for the entertainment of employees and clients at the corporate hospitality compound of the event. Oversaw and consulted on event operations, logistics and equipment, managed food and beverage operation, produced private parties for press and sponsors, managed event that draws over 1.5 – 2 million spectators annually.

Supervisor Mark Ridley-Thomas – 500 – 1,000 attendees - 2007-2010

SNAP Productions has produced several events for the Supervisor including two Juneteenth celebrations which we produced and secured name entertainment artists to perform a birthday party/campaign kick-off for his County supervisorial campaign which included a private reception and all-star band as well as campaign fund-raising events to assure his successful bid for County Supervisor. We also produced his Empowerment Summit in 2010, where he presented the state of the 2nd Supervisorial District to community stakeholders and presented Children’s Defense Fund chair, Marian Wright Edelman, as keynote speaker.

Black Aids Institute – Heroes in the Struggle Gala – 500 attendees – 2009

SNAP was brought on to produce the LA gala which honored Cookie Johnson, Gloria Reuben, Sandra Evers-Manly, Dr. Kimberly Smith and Bev Smith. SNAP coordinated all production elements (sound/lighting/staging), coordinated with the venue for all food and beverage planning, developed all production schedules, worked with the technical staff on event timing and scripting, managed talent and assisted with the procurement of celebrity presenters and managed the media and red carpet areas. SNAP was responsible for overall event management.

Pruno Project – producer/talent procurement – audio book – 2016 and 2019

SNAP was selected to handle all marketing, PR events and promotions on behalf of the authors for their first book, Pruno, Ramen and a Side of Hope: Stories of Surviving Wrongful Conviction. SNAP developed the press and social media strategy, created all press releases, website content, pitched all local and national media and executed the logistics for a five-city promotional book tour. Additionally, we produced and secured talent for the Pruno, Ramen and a Side of Hope audio book, attracting such notables as Whoopi Goldberg, Bill Kurtis, LisaGay Hamilton, Ashley Judd and Wren Brown, among others. The audio book was nominated for an Audies Award in February, 2017. Since that time, we have initiated PR and marketing campaigns around their new non-profit, The Pruno Fund, and are producing a signature comedy fundraising show. We are also working on a new audiobook series where exonerees tell life stories and are securing talent deals now for narration.

Regalettes – producer/talent procurement – historical video – 2018

The Regalettes selected SNAP Productions to produce their signature scholarship luncheon fund-raising gala, An Afternoon in White and their 60th Anniversary Gala. SNAP’s duties included event operations and management, hiring and managing all vendors, food and beverage management, program development, program book copy, script writing, A-list talent relations and negotiations to bring in name and local talent. We also managed a volunteer staff of 30, designed the event program to include scholarship recipients as well as implemented new technology to allow the Regalettes to raise more money through a texting campaign. SNAP secured proclamations for honorees from LA city officials. We create and manage all content on the group’s social media sites. In addition to the selection of honorees, we also produced an 11 minute video on the history of the Regalettes for their Diamond anniversary.

WisePause Lifestyle Tour – 250 attendees – 2019

SNAP helped launch this one-of-a-kind tour designed to help women aged 35-65+ get real answers from medical and functional medicine practitioners about hormones, perimenopause and menopause. We researched and identified event sites, medical and functional medicine experts on a range of topics from the ideal perimenopause and gut health to emerging therapies in both Los Angeles and Atlanta to produce events with over 25 speakers in each market in Ted Talk format. Additionally, SNAP produced the show, wrote event scripts, identified and secured vendors, created the website wireframe and content, provided all social media content, managed registration, identified partners, led the press initiative in Los Angeles to create a safe and informative space for women on a topic that has been whispered about, but never dealt with head-on until now. Plans are underway now for the 2020 tour.

AEG – BET Experience – 100,000 attendees - 2013

SNAP Productions was hired as a consulting firm for AEG to develop press, marketing and outreach strategies for the first-ever BET Experience at L.A. Live. The event spanned 3 days and not only included A-list concerts, but also a fan fest, health, wellness and beauty seminars, free music stages, a Taste of a Taste of Soul food pavilion, celebrity basketball games, a BET Lifetime Achievement exhibition at the Grammy Museum and film festival. SNAP was responsible for press release development and dissemination, all public relations and community outreach, pitching and working with celebrity talent for national and local features, coordinating press conferences, press opportunities and booking talent for all local and on-site news features. SNAP also worked top of the red carpet for the BET Awards, the #1 most watched award show on cable TV and handled back stage interviews by on-air talent.

Dr. Siri Sat Nam - 2019

Dr. Siri Sat Nam is a yogi, television personality (The Therapist), wisdom teacher and licensed LFMT therapist. He brought SNAP Productions on to help publicize and market his new book, The Pocket Guru: Guidance and Mantras for Spiritual Awakening and Emotional Wisdom. SNAP wrote, disseminated and conducted media relations for the book, as well as solicited reviews from several outlets around the country. Additionally, we have set up book signings in the Los Angeles area as well as have packaged Dr. Siri to conduct talks around the country, based on the book and his wisdom.

Tavis Smiley Presents/TS Media – 200 -20,000 attendees - 2001-2018

SNAP Productions has worked with The Smiley Group for over 17 years on a variety of projects. Most recently, in 2018 with only a 3 ½ week window, we produced a five-day, 5-city national tour entitled The Conversation: Women, Men and the Workplace where we were responsible for identifying sites, all production, logistics, researching, vetting and booking 20 panelists, developing national press lists, writing and disseminating press releases and conducting media relations for a national dialogue on workplace ethics and behaviors. In the fall of 2017, we produced and identified panelists for The Future of Higher Education tour, which addressed and sought solutions for the problem of low matriculation rates among people of color in colleges and universities and how higher education institutions must adapt to meet the changing needs of that demographic. We also developed all collateral materials and signage to complete the theme and key messaging. In the past SNAP has been responsible for overall event production, event management, show production, logistics, talent relations and public and media relations for Mr. Smiley’s live, high impact events for 2,000-20,000 attendees including BIT (Blacks in Technology and Building In-Roads to technology), State of the Black Union (Detroit, Miami and New Orleans) which was simulcast for C-SPAN and included two segments featuring 10-12 panelists on a variety of topics affecting the Black Community; the Talented Tenth tour where Smiley taps emerging leaders at five HBCU’s per tour; his Accountable tour, a 10-city book tour which included Town Hall meetings that provided opportunities for dialogue and methodology for individuals to hold their elected officials accountable for campaign promises made and emphasized ways participants can be accountable to themselves. Additionally, we created all program collateral materials, flyers and social media graphics to be used in the 2017-2018 programs.

Momentum IoT - 2019

Momentum IoT needed to publicize its GPS tracking device designed for use in small to medium sized fleets to track assets and selected us to get them the press that they needed. We placed several articles in trade magazines touting the telematics technology and its ease of use, pitched its CEO for speaking engagements at trade shows, managed and created content for their social media platforms and website, created custom hashtags, wrote blog posts and operated as their outsourced communications department.

Renal Support Network – 2019

SNAP was hired to conduct public relations outreach for The Renal Support Network’s Renal Teen Prom, an annual event that provides an evening of fun, surprises and friendship for young people ages 14-24 who have had a kidney transplant, are on dialysis or living with chronic kidney disease. Appearances by celebrities Jack Black, Bodie Olmos, Efren Ramirez and the first Latino astronaut Jose Hernandez made the celebration an even more rousing success. SNAP secured featured articles in print and electronic media.

Los Angeles Trade Tech College Foundation – 2018-present

SNAP was hired to help brand the Foundation’s efforts in supporting its students through a new model mandated by the State which requires schools to meet all needs of the students—to tackle issues such as homelessness, foster care, food scarcity and a number of other issues that the student body experiences. Besides creating a newsletter for the Foundation as a way to stay in touch with funders and granters as well as developing its 2017-2019 Annual Report, SNAP has also conducted a public relations campaign and will continue to create op-eds, targeted articles and expand opportunities to communicate the mission of the Foundation to the student body, its stakeholders as well as the public at large.

South Coast Air Quality Management District – 500 attendees – 2014-2017

The South Coast AQMD engaged SNAP Productions to develop and produce its MLK Day of Service Town Hall, which is now an annual event. SNAP was responsible for event design, event logistics and management, site selection, event program, talent booking, public relations and outreach. We identified and negotiated keynote speakers such as Donzaleigh Abernathy, daughter of civil rights leader, Ralph Abernathy, Mayor Willie Brown and May May Ali, daughter of “The Greatest”, Muhammad Ali. We also bring in noted celebrities to present their reflections of Dr. King, including Denise Nicholas, Wren Brown, Courtney Vance and William Allen Young, as well as secure entertainment in line with the theme. We oversee all functional areas including floral design, food and beverage, audio visual production, site logistics and transportation. We also handle outreach for the event, develop collateral materials and forge relationships with area churches, to bring constituents to this free event. In addition, SNAP creates media strategy for the event, writes and disseminates press releases, conducts media relations and schedules interviews, which has resulted in high media recognition for the SCAQMD and the event.

Exonerated Nation –TBD attendance – 2016-present

SNAP was hired to launch and brand a new non-profit organization that provides job training, life skills and other forms of support for those who have been wrongfully convicted, as there is little state or federal funding to help these individuals as they reintegrate society. Our scope of work included the initial set-up of website content and website architecture, social media content, public relations, marketing communications as well as the development of a signature fundraising event to raise awareness for the issue of wrongful conviction.

Rhythm and Joy Festival – 3,000 attendees – 2014-2015

SNAP was engaged for two years to produce years the Rhythm and Joy Festival held in Woodland Hills, CA, a one-day sustainable music festival that featured over 15 musical acts including name entertainment; 50 sustainable product vendors; and 16 organic, vegan, vegetarian, and gourmet food vendors. SNAP managed all logistics, the site and budget for the event. We identified, negotiated and oversaw all vendors over a 5 acre park. SNAP identified and fulfilled all sponsor activations. SNAP contracted with all talent, negotiated pricing and rider requirements and worked with client to develop event program. We created and managed the budget. We also created all site plans as well as developed and managed all critical path timelines. We worked closely with the City of Los Angeles to create recycling program on-site and with the Park District for all site services. In addition, we conducted a successful press campaign for the event which included the development of the press strategy and social media strategy, wrote and disseminated all press releases, secured all interviews and wrote event script. As a result, SNAP raised awareness, revenues and increased attendance 100% from the previous year as well as managed costs to realize a 20% profit over previous years.

Best Gurl inc. – 2014-2016

SNAP represented author, speaker, actor and producer Thom Gossom and speaker, businesswoman, Ft. Walton Beach Councilmember and educator, dr. joyce gillie gossom. SNAP identified and booked speaking engagements, developed press strategies and event logistics for the launch of the documentary, Quiet Courage: The James Owens Story at Auburn University and Gossom’s new book collection, A Slice of Life. SNAP also produced a successful book tour in Alabama and Florida for the collection.

Charles Drew University of Medicine and Science – 250-500 attendees - 2005-2013

SNAP Productions conducted marketing, public relations and event production/management for high visibility initiatives of the University. Projects include health awareness month public relations campaigns, promoting research, grants and faculty at the University, creation of newsletter for alumni of the School of Medicine and the creation and implementation of a museum project that will create an exhibition on the life of Dr. Charles Drew and include traveling components.

Interactive Design – 2010 - 2012

SNAP Productions conceptualized and implemented branding, marketing and public relations strategies and related campaigns which contained major messaging components, PR tactics, outreach to media, current and potential clients. We assisted with new website design and copy, created and update social media sites, created content for website and blog, collateral material concept and copy, development of a strategic marketing plan and new lead development for prominent minority architectural firm that completed the Modern Wing at the Art Institute of Chicago and is now the Architect of Record for the Obama Library.

Brotherhood Crusade – 800 attendees – 2007-2011

SNAP Productions functioned as show producer and publicist for the Brotherhood Crusade’s Walter Bremond Pioneer of African American Achievement Award gala. In this capacity, we solicited and negotiated name entertainment talent, negotiated rider agreements, produced all rider requirements, oversee all rehearsals, and coordinate sound, lighting, and audio visual vendors to produce the show. In addition, we wrote all event scripts, press releases, developed story ideas, identified media partners, secured interviews, and placed stories in local and national newspapers highlighting the event and the achievements of the organization.

iCare Foundation – 40 -1,500 attendees - 2007-2009

Legendary music producer/songwriter/artist Kashif created a foundation to benefit children in foster care. SNAP Productions was hired to produce several programs that including mentoring, educational development, music appreciation and athletics to enhance and enrich youth in foster care including the iCare Foundation 5K Walk for Foster Care, Mentorship Dinner Cruise and Celebrity Sports and Entertainment Camp.

iCare Foundation 5K Walk for Foster Care, Rose Bowl, July 26, 2008 – SNAP conceptualized, designed, implemented and managed this first ever event for over 1,500 attendees. Our responsibilities included: overall event logistics and management, course design, vendor procurement and negotiation, show production, program creation and distribution, outreach to local community groups for walkers and fund-raising support, registration management, talent relations and concert production SNAP developed a sponsorship deck and procured sponsors, developed a volunteer manual and worked with a team to secure volunteers, managed the volunteers initiative, as well as hired all crew and provided management support for the overall event. In addition, SNAP conducted all public relations efforts—wrote and distributed all press releases, conducted all media relations, secured radio and television interviews, identified and negotiated all media buys with print and electronic media and created all ad and PSA copy.

The Los Angeles Marathon 5K Run/Walk – 5000 participants – 1997-2009

For 13 years, SNAP worked with the Los Angeles Marathon, first as producer for the PacifiCare Senior Walk and, for the last ten years, as race director/producer and publicist for the 5K Run/Walk. As race director/producer, SNAP was responsible for creating race applications, maintaining the runner and volunteer data base, designing the race course, and managing a corps of over 125 volunteers and staff people. Our services also include production of the 5K which includes, but is not limited to permits, vendor sourcing and negotiations, liaising with LAPD, DOT, LAFD, Metro, the Mayor’s Office, Streets and Sanitation, Public Works and other city agencies in coordinating services for the run, identifying media partners, and developing strategic promotional partnerships, logistics, operations and a medical plan for over 5000 runners. In addition to aforementioned, SNAP also produced an entertainment segment the morning of the event, securing celebrity and local entertainment to perform for the runners and spectators at the pre- and post-race festival. We increased participation in this event by 100%.

Ears are Burning, Children are Learning - 500 -1,600 attendees - 2002-2008

SNAP created a multicultural event, held in conjunction with National Children’s Book Week, to introduce children to the joy of reading. Children ages 5-12 and their caregivers attend the event annually. SNAP produces the event, identifies media partners and conducts public and media relations for the event. The format consists of: • Award winning published children’s authors (4-5) read from their books, • Child and/or adult celebrities (1-2) to read to children and talk about the importance of reading in their work • Screenings of short films which have been adapted from books • Performance segment (musical, dance, poetry) • Fine art and craft artisans (5-6) who help the children create book-related crafts • Walk around characters that dovetail with the books being read • Outreach to urban elementary and middle schools

Los Angeles Storytelling Festival – 500 attendees - 2008

SNAP Productions conducted a public relations campaign for the 7th annual Storytelling festival. We created and disseminated all press releases for the event, conducted media relations and secured interviews in both print and electronic media to promote the festival to Southern California. In addition, we secured key media partnerships with KDAY and KUSC radio to produce a series of week-long: 15 spots, free of charge to the festival organizers, to promote the event. This resulted in over 1,000,000 media impressions.

Angel City Classic – 40,000 attendees - 2007

SNAP Productions was the public relations/community outreach agency of record for the Angel City Classic. This Classic, the only one to be held on the West Coast, encourages minorities to consider Historically Black Colleges and Universities (HBCU’s) as a college option. In this capacity, SNAP garnered over 30 million impressions for the event by creating stories, profiling game participants, and spotlighting local graduates of HBCU’s with press both nationally and locally. Additionally, SNAP held a series of town hall meetings for stakeholders and community organizers to become involved in the event, including LA Inc, A Better LA, USC, LAPD, LA County Sheriff’s Department, and LAFD. The community outreach effort translated into 40,000 seats being sold for the event and secured its place as an annual event for the City of Los Angeles.

Exposition Park – August 2005 - 2007

SNAP Productions functioned as the marketing/public relations agency of record for Exposition Park. We redesigned and developed content for a new interactive website model, developed collateral materials, created a newsletter to publicize concerts, exhibitions, and special events held at the Park, wrote and distributed monthly press releases on the events held in Exposition Park, including by Park stakeholders.

Speaker Karen Bass/Obama for President – 50-500 attendees – 2007

SNAP produced a breakfast for 150 African American local clergy to meet and field questions with the presidential candidate on behalf of the State of California 47th District. Responsibilities included food and beverage management, public relations coordination and on-site management.

SNAP also assisted with public relations efforts and on-site event management for a variety of press conferences and events for Speaker Bass including the renovation of the Vision Theatre and Ms. Bass’ swearing in ceremony as Speaker of the State of California Assembly in Los Angeles.

City of Hope National Medical Center – 200-10,000 attendees - 1999-2002

SNAP Productions was contracted as Marcom consultant to City of Hope Medical Center. That contract required the creation of marketing plans, public relations plans, collateral materials, advertising copy and media buying, press releases, the solicitation of marketing partners for many of its fund-raising campaigns and medical advances. SNAP coordinated all marketing for its signature event, Walk for Hope in seven US markets.

California African American Museum – 25-5,000 attendees - 1996-2008

SNAP Productions was the public relations/event production and management/marketing agency of record for the California African American Museum. Our responsibilities: • Solicit marketing and media partners for museum programming and workshops year-round. • Design, write, edit and oversee production of “Museum Notes” a quarterly publication of the museum • Create, produce and manage a variety of workshop, symposia, special events and music concert series and events for the museum. • Create joint programs with other cultural institutions and organizations both locally and nationally. • Develop and disseminate all press releases on workshops, exhibitions, and programs which garnered a minimum of 2 million exposures per month through our efforts. • Research and purchase media including print and electronic ads in support of programming at the museum. • Update and maintain content on the Museum’s website.

In addition, SNAP created and produced two signature events at the museum – An Evening of Mystery (1996-2001) and Ears are Burning, Children are Learning (2002-2008) that were geared towards encouraging literacy for adults and children respectively.

WisePause – producer/talent procurement - 2019

SNAP helped launch this one-of-a-kind tour designed to help women aged 35-65+ get real answers from medical and functional medicine practitioners about hormones, perimenopause and menopause. We researched and identified event sites, medical and functional medicine experts on a range of topics from the ideal perimenopause and gut health to emerging therapies in both Los Angeles and Atlanta to produce events with over 25 speakers in each market in Ted Talk format. Additionally, SNAP produced the show, wrote event scripts, identified and secured vendors, created the website wireframe and content, provided all social media content, managed registration, identified partners, led the press initiative in Los Angeles to create a safe and informative space for women on a topic that has been whispered about, but never dealt with head-on until now. Plans are underway now for the 2020 tour.

AEG – BET Experience – 100,000 attendees - 2013

SNAP Productions was hired as a consulting firm for AEG to develop press, marketing and outreach strategies for the first-ever BET Experience at L.A. Live. The event spanned 3 days and not only included A-list concerts, but also a fan fest, health, wellness and beauty seminars, free music stages, a Taste of a Taste of Soul food pavilion, celebrity basketball games, a BET Lifetime Achievement exhibition at the Grammy Museum and film festival. SNAP was responsible for press release development and dissemination, all public relations and community outreach, pitching and working with celebrity talent for national and local features, coordinating press conferences, press opportunities and booking talent for all local and on-site news features. SNAP also worked top of the red carpet for the BET Awards, the #1 most watched award show on cable TV and handled back stage interviews by on-air talent.

Rhythm and Joy Festival – 3,000 attendees – 2014-2015

SNAP was engaged for two years to produce years the Rhythm and Joy Festival held in Woodland Hills, CA, a one-day sustainable music festival that featured over 15 musical acts including name entertainment; 50 sustainable product vendors; and 16 organic, vegan, vegetarian, and gourmet food vendors. SNAP managed all logistics, the site and budget for the event. We identified, negotiated and oversaw all vendors over a 5 acre park. SNAP identified and fulfilled all sponsor activations. SNAP contracted with all talent, negotiated pricing and rider requirements and worked with client to develop event program. We created and managed the budget. We also created all site plans as well as developed and managed all critical path timelines. We worked closely with the City of Los Angeles to create recycling program on-site and with the Park District for all site services. In addition, we conducted a successful press campaign for the event which included the development of the press strategy and social media strategy, wrote and disseminated all press releases, secured all interviews and wrote event script. As a result, SNAP raised awareness, revenues and increased attendance 100% from the previous year as well as managed costs to realize a 20% profit over previous years.

Best Gurl inc. – 2014-2016

SNAP represented author, speaker, actor and producer Thom Gossom and speaker, businesswoman, Ft. Walton Beach Councilmember and educator, dr. joyce gillie gossom. SNAP identified and booked speaking engagements, developed press strategies and event logistics for the launch of the documentary, Quiet Courage: The James Owens Story at Auburn University and Gossom’s new book collection, A Slice of Life. SNAP also produced a successful book tour in Alabama and Florida for the collection.

Charles Drew University of Medicine and Science – 250-500 attendees - 2005-2013

SNAP Productions conducted marketing, public relations and event production/management for high visibility initiatives of the University. Projects include health awareness month public relations campaigns, promoting research, grants and faculty at the University, creation of newsletter for alumni of the School of Medicine and the creation and implementation of a museum project that will create an exhibition on the life of Dr. Charles Drew and include traveling components.

Interactive Design – 2010 - 2012

SNAP Productions conceptualized and implemented branding, marketing and public relations strategies and related campaigns which contained major messaging components, PR tactics, outreach to media, current and potential clients. We assisted with new website design and copy, created and update social media sites, created content for website and blog, collateral material concept and copy, development of a strategic marketing plan and new lead development for prominent minority architectural firm that completed the Modern Wing at the Art Institute of Chicago and is now the Architect of Record for the Obama Library.

Best Gurl inc. – 2014-2016

SNAP represented author, speaker, actor and producer Thom Gossom and speaker, businesswoman, Ft. Walton Beach Councilmember and educator, dr. joyce gillie gossom. SNAP identified and booked speaking engagements, developed press strategies and event logistics for the launch of the documentary, Quiet Courage: The James Owens Story at Auburn University and Gossom’s new book collection, A Slice of Life. SNAP also produced a successful book tour in Alabama and Florida for the collection.

Exposition Park – August 2005 - 2007

SNAP Productions functioned as the marketing/public relations agency of record for Exposition Park. We redesigned and developed content for a new interactive website model, developed collateral materials, created a newsletter to publicize concerts, exhibitions, and special events held at the Park, wrote and distributed monthly press releases on the events held in Exposition Park, including by Park stakeholders.

City of Hope National Medical Center – 200-10,000 attendees - 1999-2002

SNAP Productions was contracted as Marcom consultant to City of Hope Medical Center. That contract required the creation of marketing plans, public relations plans, collateral materials, advertising copy and media buying, press releases, the solicitation of marketing partners for many of its fund-raising campaigns and medical advances. SNAP coordinated all marketing for its signature event, Walk for Hope in seven US markets.

California African American Museum – 25-5,000 attendees - 1996-2008

SNAP Productions was the public relations/event production and management/marketing agency of record for the California African American Museum. Our responsibilities: • Solicit marketing and media partners for museum programming and workshops year-round. • Design, write, edit and oversee production of “Museum Notes” a quarterly publication of the museum • Create, produce and manage a variety of workshop, symposia, special events and music concert series and events for the museum. • Create joint programs with other cultural institutions and organizations both locally and nationally. • Develop and disseminate all press releases on workshops, exhibitions, and programs which garnered a minimum of 2 million exposures per month through our efforts. • Research and purchase media including print and electronic ads in support of programming at the museum. • Update and maintain content on the Museum’s website.

In addition, SNAP created and produced two signature events at the museum – An Evening of Mystery (1996-2001) and Ears are Burning, Children are Learning (2002-2008) that were geared towards encouraging literacy for adults and children respectively.

Exposition Park – August 2005 - 2007

SNAP Productions functioned as the marketing/public relations agency of record for Exposition Park. We redesigned and developed content for a new interactive website model, developed collateral materials, created a newsletter to publicize concerts, exhibitions, and special events held at the Park, wrote and distributed monthly press releases on the events held in Exposition Park, including by Park stakeholders.

Brandwood Global – producer/talent Procurement – promotional video - 2015

Brandwood Global – 2015 SNAP was hired to consult for a new entertainment technology company that matches independent content producers with brands through a revolutionary algorithm tool developed to level the playing field for brand placement and brand integration. We produced their first industrial video for investors, brands and content creators to include treatments, auditioned and selected actors, prepped locations and identified production staff. We also oversaw the final editing process. SNAP also worked with the company to sign on new brands to participate in the beta launch of the product including Voss Waters and Style Bee. We designed press strategies and created media buzz with national placements in conjunction with Brandwood’s first event at the Toronto International Film Festival.

Pruno Project – producer/talent procurement – audio book – 2016 and 2019

SNAP was selected to handle all marketing, PR events and promotions on behalf of the authors for their first book, Pruno, Ramen and a Side of Hope: Stories of Surviving Wrongful Conviction. SNAP developed the press and social media strategy, created all press releases, website content, pitched all local and national media and executed the logistics for a five-city promotional book tour. Additionally, we produced and secured talent for the Pruno, Ramen and a Side of Hope audio book, attracting such notables as Whoopi Goldberg, Bill Kurtis, LisaGay Hamilton, Ashley Judd and Wren Brown, among others. The audio book was nominated for an Audies Award in February, 2017. Since that time, we have initiated PR and marketing campaigns around their new non-profit, The Pruno Fund, and are producing a signature comedy fundraising show. We are also working on a new audiobook series where exonerees tell life stories and are securing talent deals now for narration.

Regalettes – producer/talent procurement – historical video – 2018

The Regalettes selected SNAP Productions to produce their signature scholarship luncheon fund-raising gala, An Afternoon in White and their 60th Anniversary Gala. SNAP’s duties included event operations and management, hiring and managing all vendors, food and beverage management, program development, program book copy, script writing, A-list talent relations and negotiations to bring in name and local talent. We also managed a volunteer staff of 30, designed the event program to include scholarship recipients as well as implemented new technology to allow the Regalettes to raise more money through a texting campaign. SNAP secured proclamations for honorees from LA city officials. We create and manage all content on the group’s social media sites. In addition to the selection of honorees, we also produced an 11 minute video on the history of the Regalettes for their Diamond anniversary.

WisePause – producer/talent procurement - 2019

SNAP helped launch this one-of-a-kind tour designed to help women aged 35-65+ get real answers from medical and functional medicine practitioners about hormones, perimenopause and menopause. We researched and identified event sites, medical and functional medicine experts on a range of topics from the ideal perimenopause and gut health to emerging therapies in both Los Angeles and Atlanta to produce events with over 25 speakers in each market in Ted Talk format. Additionally, SNAP produced the show, wrote event scripts, identified and secured vendors, created the website wireframe and content, provided all social media content, managed registration, identified partners, led the press initiative in Los Angeles to create a safe and informative space for women on a topic that has been whispered about, but never dealt with head-on until now. Plans are underway now for the 2020 tour.